Elon Musk’s X to launch premium subscriptions soon

October 20, 2023 - 3:47 PM
Elon Musk_badge
Elon Musk Twitter account verification badge is seen in this illustration taken November 4, 2022. (Reuters/Dado Ruvic/Illustration/File Photo)

Elon Musk said on Friday social media platform X, formerly known as Twitter, will soon launch two new tiers of premium subscriptions.

“One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads,” Musk said on a post on X.

Musk did not provide more detail on the subscription plans.

Earlier this week, the company started charging new users $1 in New Zealand and the Philippines as a test case for accessing the platform.

New users who opted out of subscribing will only be able to take “read only” actions, such as: read posts, watch videos, and follow accounts, the company said in its website.

Its “Not A Bot” subscription method aims to reduce spam, manipulation of the platform and bot activity.

Since taking over the platform in October 2022, Musk’s rapid changes, including mass layoffs and disbanding content moderation teams, has led to advertisers halting ads on the service.

Musk has acknowledged that the platform has taken a hit on revenue and has blamed activists for pressuring advertisers.

To generate revenue, Musk started charging $8 per month for the blue check subscription service and tried to woo advertisers back to X with offers of discounts.

– Reporting by Gursimran Kaur in Bengaluru and Supantha Mukherjee in Stockholm; editing by Savio D’Souza and Jason Neely