Handwritten ICC-style documents spark viral marketing trend

May 22, 2026 - 5:09 PM
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A graphic posted by the Arellano University Supreme Student Council on Facebook on May 20, 2026 (AUSSC.Main via Facebook)

Handwritten announcement posts inspired by a document from the International Criminal Court (ICC) are taking over social media.

Arellano University‘s student council drew buzz for referencing Sen. Ronald “Bato” Dela Rosa‘s famous running scene inside the Senate and for styling its announcement after a document from The Hague.

“Dahan-dahan sa hagdan, baka madulas — MALIIIII! The Application period has been extended!” the Arellano University Supreme Student Council captioned a Facebook post on Wednesday, May 20.

The post was accompanied by a graphic featuring a document with handwritten notes. The student council also added a “disclaimer” in its post.

“This post uses references for illustrative, contextual, and entertainment purposes only,” it said.

The post has garnered 27,000 laugh reactions and 3,200 comments from online users.

Cafe Alfredo, a coffee shop at Far Eastern University Manila, allegedly posted a similar announcement on social media.

Although the post can no longer be found on its Facebook page, a copy was saved by an online user.

Don’t Skip Manila, a tour guide service, likewise used the ICC document format as inspiration for its post promoting a walking tour in Intramuros.

“JUST IN,” it wrote on Facebook with an eyes emoji, using a phrase commonly used by the media outlets in reporting breaking news.

The handwritten document format was a reference to a document released by the ICC and signed by former president Rodrigo Duterte, who is detained in The Hague.

The document showed Duterte’s handwriting appointing British barrister Peter Haynes to replace lawyer Nicholas Kaufman as his new defense counsel in his cases of alleged crimes against humanity of murder.

READ: Nicholas Kaufman out, Peter Haynes in: Who is Duterte’s new defense team lead

Duterte is facing three counts of alleged crimes against humanity of murder in connection with killings carried out during his tenure as Davao City mayor and later as president of the Philippines, under his “war on drugs” campaign.