Meta to set up new group for more paid features on Instagram, Facebook

September 1, 2022 - 2:33 PM
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The logo of Meta Platforms is seen in Davos, Switzerland, May 22, 2022. Picture taken May 22, 2022. (Reuters/Arnd Wiegmann/File Photo/File Photo)

Meta Platforms Inc META.O is setting up a new group that will focus on creating products and features for its Facebook, Instagram and WhatsApp platforms that people will be able to purchase, a company spokesperson said on Wednesday.

“Any new product will be complementary to our existing ads business,” the spokesperson told Reuters in an emailed statement.

The move would put Meta on the same course as companies including Snap Inc SNAP.N and Twitter Inc TWTR.N that have launched paid tiers to unlock additional features.

The Verge first reported the development.

The company has no plans to let users pay to turn off ads and is committed to growing the ads business, John Hegeman, Meta’s head of ads and business products, said in an interview with the Verge.

In the long term, Meta sees paid features becoming a more meaningful part of its business, Hegeman told Verge.

Last month, Meta recorded its first-ever quarterly drop in revenue as recession fears and competitive pressures dragged ad sales.

The group, called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta’s head of research, Verge reported.

—Reporting by Juby Babu and Mrinmay Dey in Bengaluru and additional reporting by Jaiveer Singh Shekhawat; Editing by Devika Syamnath and Rashmi Aich