A giant digital coloring book, an interactive wall with a junk food shower, and a health screener where one gets to learn about the importance of one’s family history and how it will affect one’s future health.
These are just some of the installations presented at a unique experiential learning exhibit last weekend at the SMX Convention Hall in SM Aura in Taguig City.
The exhibit, Future City: An InterActive Digital Park, ran from September 9 to 10 and drew kids and parents alike for its various interactive stations.
The interactive environment let visitors have fun while they explored the stations created to stir health awareness. Nestlé Nankid Optipro Four, a premium powdered milk brand by Nestle and the exhibit’s main proponent, meant to inspire kids to get into healthy habits.
In this digital age where kids are exposed to technology early on, parenting sites have been stressing the importance of balance when it comes to the time that parents allow their children to spend with gadgets or how long the latter should go online.
Providing opportunities for learning, social interaction, even physical activity is key. Nankids’ Future Park made sure these measures are met in its pop-up exhibit.
Guided tour and activities
Trained guides led visitors to each station, giving instructions and what each station tries to achieve. First stop is a Future Dome featuring a digitally animated cityscape that also orients visitors about the exhibit.
At Sketch Village, guests were given images of cheerful characters to color. After which, their drawings were scanned and became part of a digital city projected on a 28 x 11 foot wall projection. It was a thrill to see one’s colored vehicle come to life and interact with the other colorful characters!
Visitors were also encouraged to shake off some fun energy at Stomp the Scrap Floor, an interactive floor projection that invites visitors to step or jump on junk food images popping up on the screen floor.
Block the Junk, meanwhile, is an interactive wall featuring junk food. Here, participants have to throw balls at the junk food images before they fall on animated children to earn points. The player with the most number of points wins the game.
At the Family Health Screener, a station equipped with digital tablets let parents answer questions that help detail their family’s health history—and what preventive measures parents can do about it.
The tour ends with an interactive wall on Nestle’s history and its role in promoting wellness.
Future City sparked the imagination of its young visitors and turned into a fun bonding experience with their parents. It also became a unique brand experience as it flickered interest in the nourishing benefits of Nankid as well.
Future City is a spinoff of Future Park, a digital playground in another mall in Makati City. It is created by Hand Creative, an experiential marketing technology company based in the Philippines. Hoping there’ll be a second Future City pop-up exhibit for kids and their parents to enjoy again? Check Nankid Opti Pro’s Facebook page for updates.
