‘An incredible journey’: Messages of love as Baskin-Robbins announces closure of Philippine stores

November 28, 2022 - 11:45 AM
A photo of Baskin Robbins ice creams on a cup (Facebook/Baskin Robbins)

Filipino patrons expressed their love for a specialty ice cream brand after it announced its permanent closure after eight years of operations in the Philippines.

Baskin-Robbins, one of the first brands of specialty ice cream in the country, penned a farewell post to its customers on social media on November 26.

Its branches will be closing their doors on December 31.

“To our dear customers, it’s been an incredible journey over the last 8 years, but unfortunately we will be permanently closing our doors on Dec 31, 2022,” Baskin-Robbins said.

“Once again, thank you very much for everything. It’s been an honor to be of service to all of you,” it added.

Before its final goodbye, Baskin-Robbins offered its patrons the following promos from November 26 to December 31:

  • Enjoy a free scoop with any junior/value scoop purchase!
  • Buy 1 Take 1 on all pints, quarts and half gallons
  • Buy a tub (86 scoops) for only P3,500 (perfect for Christmas parties!)

Baskin-Robbins soon received sad reactions to its post as its customers, especially the long-time patrons, were saddened by their favorite ice cream brand’s closure.

As of writing, it has 42,000 reactions, 6,000 comments and 13,000 shares on Facebook.

The ice cream chain also received messages of love from their customers in the comments section.

“This was my kids’ yearly ice cream birthday cake,” one Facebook user said with crying emojis.

“I live in the province but whenever I have a chance to visit the metro, I always grab my fave flavor salted caramel at your Glorietta branch or Trinoma where I frequent,” one Facebook user said.

“Baskin Robbins just to inform you that we have had a lot of fun and good memories with you for more than 3 decades since my family is still in the Middle East and up to present here in the Philippines. Hoping and praying there will be a bounce back soon,” another Facebook user commented.

Baskin-Robbins did not specify the reason behind its closure.

Its shops, however, joined several popular long-running private businesses in the country that ceased their operations during the COVID-19 pandemic.

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The company was launched in 1947 in California in the United States by brothers-in-law Burton “Burt” Baskin and Irvine “Irv” Robbins, hence, the name.

It has since opened shop in many countries, including states in the Middle East.

Baskin-Robbins expanded in the Philippines in 2016.