Skin care for millennials claims to fight pollution

August 31, 2017 - 3:59 PM
Leila Alcasid at the Pure Beauty Urban Shield launch held at Vask in Taguig City. Photo by D.C. Vasquez for InterAksyon.

Pomegranate is a superfood. In its raw form, pomegranate can help work to repair or prevent damage to your body’s cells.

“Topical application of products containing pomegranate may improve the appearance of wrinkled skin by soothing skin and inhibiting damaging environmental stressors,” according to

Pure Beauty’s Urban Shield line, which is made up of seven products, harnesses the power of pomegranate to revitalize, soothe and protect the skin and help reinforce its natural defenses against external aggressions like UVA/UVB rays, smoke and dust.

The upgraded formula combines fermented pomegranate extract, Swiss Radiance, Bulgarian Rose Water, certified organic ingredients and most importantly, the anti-pollution Urban Shield Complex to bring antioxidant, antipollution and antiaging benefits.

The line is designed for millennials who may not necessarily use all eight products but instead choose three or four that works for them.

The products address the need of the younger woman who commutes to work and is exposed to the elements, whether it’s the sun, smoke from vehicles or dust from the job site.

The Pure Beauty Urban Shield line includes products for cleansing, toning, moisturizing and sun protection. Photo by D.C. Vasquez for InterAkksyon.

The line, created by Korean dermatologist Dr. Seong J. Kim, offers three-level protection for users. One layer has fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another has the patented IBRs with anti-pollution and natural skin defense properties while the final layer has ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto-Placenta.

The benefits of Pure Beauty Urban Shield line include brightening dull skin, minimizing pores, controlling oil, restoring moisture, among others.

Nine out of 10 women who tried the Pure Beauty Urban Defense line at a panel testing said their skin was more supple and hydrated after switching to this regimen.

We break down the products for you and tell you about its effects after a week’s use (for the products that we tried):

Makeup Remover Cleansing Wipes
These are perfect for travel. We’d use it everyday if we could.

Clarifying Foaming Cleanser
We love how this cleans the face without giving you the tight feeling. Perfect for those with combination-oily skin.

Clarifying Toner
We haven’t used this yet but according to online reviews, the toner has a cooling effect.

Reviving Serum
This is the star product of the line. Despite its heavy scent, I like the texture of this serum and how it could double as a primer under foundation.

Pure Beauty’s star product is the Reviving Serum. Photo by D.C. Vasquez for InterAksyon.

Reviving Eye Gel

We haven’t tried this yet and there were hardly any online reviews for it.

Protective Day Lotion
This has an SPF of 20 and is very creamy and easy to apply. Note: We haven’t used this either.

Renewal Night Cream
Like most night creams, this was very rich. Perfect for people with dry skin.

Recharging Mask
This is a creamy mask as opposed to a sheet one.

The products are available at Watsons. For information, check out Watsons Philippines’ Facebook page.