Bird has flown as Musk, Twitter CEO Yaccarino say ‘X’ logo is here

July 24, 2023 - 4:18 PM
Twitter's new logo is seen projected on the corporate headquarters building in downtown San Francisco, California, U.S. July 23, 2023. (Reuters/Carlos Barria/File Photo)

 Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white “X” on a black background as a replacement for the familiar blue bird symbol.

“X is here! Let’s do this,” tweeted Yaccarino, and also posted a picture of the logo projected on the company’s offices in San Francisco.

Both Yaccarino’s and Musk’s Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.

Musk said on a post on Sunday he wanted to change Twitter’s logo and polled his millions of followers whether they would favor changing the site’s color scheme from blue to black.

RELATED: Elon Musk says Twitter’s legacy blue bird to be replaced by an X

He posted a picture of a stylized X against a black outer space-themed background. He also referred to the “interim X logo”.

Yaccarino, the former advertising chief at NBCUniversal who started as Twitter CEO on June 5, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.

—Reporting by Supantha Mukherjee in Stockholm; editing by Barbara Lewis