Super Bowl drew record audience of 123.4 million viewers across on TV, digital, CBS says

February 13, 2024 - 12:08 PM
Kansas City Chiefs tight end Travis Kelce (87) celebrates with girlfriend Taylor Swift after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium in Paradise, Nevada, U.S. February 11, 2024. (Mark J. Rebilas/USA Today Sports via Reuters)

Roughly 123.4 million people watched the Kansas City Chiefs defeat the San Francisco 49ers at the Super Bowl on TV and streaming platforms, the most-watched Super Bowl ever, according to preliminary Nielsen ratings released by CBS on Monday.

The audience for the National Football League championship grew from last year when the game drew a record 115.1 million viewers, according to CBS.

The figure includes people who watched the contest on the CBS PARA.O or Nickelodeon channels, via streaming services such as Paramount+ and NFL+. It does not include viewers who watched in places such as bars and restaurants.

CBS said final Nielsen data will be available Tuesday.

— Reporting by Helen Coster; Editing by Kim Coghill