Canadian singer The Weeknd will headline the halftime show at Super Bowl LV in February.
The announcement was jointly made Thursday by show sponsor Pepsi, the NFL and Roc Nation.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” The Weeknd said in a news release. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
Born Abel Makkonen Tesfaye, The Weeknd released the single “Blinding Lights” nearly a year ago. Since then, the song has hit No. 1 on the charts in 34 countries. He is a three-time Grammy winner.
“The Weeknd has introduced a sound all his own,” said Shawn “JAY-Z” Carter, the founder of Roc Nation. “His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
Shakira and Jennifer Lopez were the performers at the Super Bowl earlier this year.
Super Bowl LV is scheduled to be played at Raymond James Stadium in Tampa, Fla., on Feb. 7.
—Field Level Media