With its one-of-a-kind bus that essentially operates as an FM station on wheels, radio station Wish 107.5 has blazed the trail for out-of-the-box concepts that go beyond the limits of traditional broadcasting.
By taking its radio shows literally on the road as well as on the streets and in the parks, the station through its Mobile Radio Booth has showcased inspired live performances from sought-after and promising OPM artists. The concept continues to be a big hit not only with the station’s listeners but also with the more than 1.8 million subscribers of its YouTube channel and over 500,000 followers of its Facebook page.
Among the more memorable recent performers in the Wish 107.5 Bus is Aia de Leon who performed a soulful, stripped-down version of Imago’s 2006 hit ballad “Sundo” as one of the station’s “Wishclusives.”
The song was recently revived by “The Voice of the Philippines” alumna Moira dela Torre. Moira’s version is just one of her three hits currently in the Top 5 of Billboard’s Philippine Top 20 singles chart. It is also the theme song of the hit teleserye “The Good Son.”
Although Aia officially left Imago in 2013, “Sundo” remains a staple of her solo live performances, usually with just her acoustic guitar to accompany her. Last year, Aia performed “Sundo” together with Barbie Almalbis and Kitchie Nadal during a series of concerts that all three headlined.
While Moira does a creditable job of delivering a wistful interpretation that should make Aia proud, the definitive version of the song about finding true love still belongs to its original singer and songwriter.
Aside from the Wish Bus that served as the perfect venue for Aia’s acoustic stylings, the station is also known for many other innovations that continues to enhance its fans’s listening pleasure including its own Wish Music Awards, and its Wishcovery online singing competition.
Recently, Wish 107.5 launched the WishCard, a special rewards and promo card that Wish 107.5 followers can get by downloading the free Wish App at the App Store and Google Play.
The WishCard is loaded with features that include promos, discounts and freebies from partner establishments through points that can be earned by simply listening to the announcement of promo codes by Wish 107.5 DJs.
“With the WishCard, listeners or should I say, ‘wishers’ of Wish 107.5 can now enjoy their favorite FM station and have the chance to avail of many promos and even win prizes,” declared Jay Eusebio, the station’s Vice President for Marketing and TV during the card’s recent launch held at Power Mac Center Spotlight at Circuit Makati.
The card’s accompanying Wish App also serves as a one-stop source for everything about Wish 107.5 including exciting features such as live audio streaming; news feed updates, and access to more “Wishclusive” contents like Aia’s “Sundo” performance.
Signing up for the card via the mobile app is absolutely free and the card itself will be delivered to the user’s doorsteps. Both Wish Card and the Wish App are developed by 1K Solutions.