Samsung installs large cinema LED screen in Seoul

July 18, 2017 - 6:05 PM
Samsung Cinema HDR LED Screen Lotte Thearter Harman Samsung Cinema LED Screen at Lotte Cinema World Tower in South Korea

SEOUL, SOUTH KOREA — Tech giant Samsung Electronics has recently installed its largest-to-date high-resolution LED screen in a cinema here.

The screen, installed at Lotte Cinema World Tower in Seoul, is 10.3 meters (33.8 feet, or 406 inches) wide, features full 4K resolution (4,096 x 2,160), and has a peak brightness level of 146 footlambert, a unit measuring light intensity.

Samsung said in a press release that the brightness level is 10 times greater than that offered by standard cinema projectors, adding that the screen offers a “distortion-free” presentation showcasing “the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.”

To complement its visuality, the screen is paired with a sound system developed through the collaboration of Samsung Audio Lab and JBL by Harman, an audio equipment producer. It features speakers around the screen, proprietary audio processing technology and JBL’s Sculpted Surround system, the press release said.

The system, according to Samsung, provides “an unparalleled sight and sound experience the way the content creators intended.” Samsung bought JBL by Harman’s parent company Harman International Industries in an 8-billion-U.S.-dollar all-cash deal in November last year, the biggest acquisition in the company’s history.

Samsung claims that the new product maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions, making it an “ideal” choice for corporate events, concerts, sports viewing as well as gaming competitions.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our cinema LED Screen makes viewers feel as if they are part of the picture,” said H.S. Kim, president of visual display business at Samsung Electronics.

The screen was debuted in March during the CinemaCon 2017 conference in Las Vegas, the United States. The CinemaCon, held annually in Las Vegas since 2011, has become the largest and most important gathering for the worldwide motion picture theater industry, according to its website.

Samsung Electronics, arguably the most renowned South Korean company, is currently in a tumultuous situation as its alleged involvement in former president Park Geun-hye’s corruption and influence-peddling scandals has seen the arrest of the company’s vice president, Lee Jae-yong, in February.