Filipino Swifties searched for ‘Taylor Swift’ the most, latest data from Google says

July 14, 2023 - 10:58 AM
Taylor Swift in "The Eras Tour" (Taylor Swift/Twitter)

Filipino “Swifties” went international again, this time, topping the worldwide search interest for Taylor Swift on Google.

In the latest data from the search engine giant, the keyword “Taylor Swift” scored 100% in the Philippines from July 2 to 8.

Google cited the release of Taylor’s “Speak Now (Taylor’s Version)” on July 7 and the ticket sale for the Singapore stop of her “Eras Tour” on July 5 as reasons behind the spike in online searches for the American artist’s name during that period.

The Philippines surpassed Singapore, the only country host of Taylor’s “Eras Tour” in Southeast Asia. It also surpassed other country stops of the concert slated in 2024.

The top five countries where Taylor has a high interest over time on Google search are:

  1. The Philippines – 100%
  2. Singapore – 81%
  3. United States – 75%
  4. Australia – 71 %
  5. Ireland – 50%

Google Trends-Interest over time
Google Trends-Interest over time

In the Philippines, meanwhile, the regions with the highest interest in Taylor over time are:

  1. CALABARZON – 100%
  2. Metro Manila – 99%
  3. Central Luzon – 95%
  4. Bicol – 92%
  5. Western Visayas – 91%

These sets of data or “interest over time” are defined as “the dominance of a specific search term compared to others at a certain time and place.”

This means that the search keyword “Taylor Swift” dominated other Google topics and goings-on of interest in the Philippines and in other top regions and countries.

“The stat normalizes the overwhelming amount of search data by properly contextualizing it with times and locations,” Google said in a statement.

The Philippines also topped Singapore and China in Klook’s list of countries with the highest buyers of its exclusive “Taylor Swift experience” packages.

Singapore came in second and then followed by Indonesia and China.

Klook, a popular traveling application, launched promotional deals comprising Singapore flight tickets and tickets for Taylor’s “Eras Tour.”

All the packages sold out within two hours they went on sale on the app.

RELATED: ‘Klook’ app saves Filipino Swifties’ ‘wildest dreams’ 

Other related topics and keywords of interest that dominated Google searches from July 2 to 8 are:

  • “Midnights” – Taylor’s studio album in 2022
  • “Anti-Hero” – Taylor’s title track for that album
  • “Bejeweled”
  • “Maroon”

The top key phrases, meanwhile, are:

  • “Eras tour”
  • “Eras tour Taylor Swift”
  • “Taylor Swift Midnights”
  • “Taylor Swift Anti-Hero”
  • “Anti-Hero”

Filipino fans, collectively called Swifities, have been making headlines for their streaming parties and other fan activities to celebrate their favorite singer’s music recently.

RELATED: ‘Heartbreaking’: Filo Swifties frown over ‘Eras Tour’ announcement without Philippines stop | Swiftie fan group announces Asian-wide celebration for Taylor’s new album 

The last time Taylor visited the Philippines was in 2014 for her “Red Tour” staged at the Mall of Asia Arena.