MANILA, PHILIPPINES — Following the recent recognition for exemplary customer service in the passenger car and commercial vehicle categories given by South Korean automotive giant Hyundai Motor Company (HMC), Hyundai Asia Resources, Inc. (HARI) received the second highest ranking in the 2017 Philippines Customer Service Index (CSI) Study conducted by J.D. Power.
The study, now on its 17th year, was fielded between February and May 2017, where a total of 1,951 new vehicle owners participated. Respondents are owners who purchased their vehicles between February 2015 and May 2016 and who brought their vehicles to an authorized service center or dealer for maintenance or repair work between August 2016 and May 2017.
HARI, the official distributor of Hyundai passenger and commercial vehicles in the Philippines, bested the nine other mass market brands included in the study, registering impressive ratings in all five factors measured, namely: service quality; service initiation; vehicle pick-up; service, facility; and service advisor.
“This recognition validates that we are doing something right—and that is going the extra mile to deliver service with heart,” Ma. Fe Perez-Agudo, HARI president and chief executive noted. “As always, we give back the honor to our customers, keeping to our ‘Gusto’ promise: kung ano ang Gusto mo, Kaya naming ibigay. Kasama ninyo ang Hyundai sa biyahe ng buhay. Trust that the culture of service excellence at Hyundai will continue to grow and live on.”
Hyundai Philippines’ current campaign, “Gusto Ko, Kaya Ko, Sama Tayo,” transcends the standard definition of mobility. Beyond cutting edge design and technology offerings, Hyundai’s “Gusto” is driven by the Filipino customer’s dreams, needs, and values.