‘Sarap, sarap’: TWICE debuts collaboration with local snack brand in new campaign ad

September 18, 2023 - 7:18 PM

TWICE was featured in a new advertisement for Oishi, a local snack brand.

Oishi collaborated with the popular K-pop girl group to debut the snack company’s latest “O Wow, O Wow” campaign.

The video advertisement was released on Oishi’s YouTube channel and social media accounts on Sunday, September 17.

In the one-minute video, the nine members of Twice—namely Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—recreated the music video of their hit song “What Is Love” to promote Oishi’s snacks Pillows chocolate and ube flavors, Potato Fries and Miggos.

Jihyo and Momo also described Oishi’s signature Prawn Crackers in Filipino.

“Anghang, anghang,” they said in the video.

“Anghang” is the Filipino word for spicy.

The girl group ended the video with a performance to their 2018 chart-topping song.

“Oishi, sarap, sarap,” the members said while holding up the snacks.

“Sarap” means “delicious” in English.

The video has since garnered 265,000 views on YouTube,

Meanwhile, it has three million views on the X app.

Filipino fans were surprised at this collaboration, saying it was an unexpected move for their favorite group.

TWICE’s fans are collectively called ONCEs.

They also praised the video’s concept and the choice of “What Is Love” in it.

“This collab is soo unexpected but soo good din! TWICE eating my childhood fave snacks! Feeling ko tuloy part na sila ng childhood ko,” a fan on the X app commented.

“This is probably the best ad endorsement video of Twice to date. And coming from a PH brand makes me so proud. Congrats, Oishi! Kuhang kuha niyo ang pera namin,” another fan said.

“Hoyyyy sino marketing team nila??! Ang perfect ng commercial video!! Lakas maka-mv and ang nostalgic ng What Is Love!” another fan posted.

A fan, meanwhile, shared her thoughts on why the members chose specific snacks in the commercial.

“Took me a while to figure out why they chose those specific snacks, but it’s to answer the question of the chosen song, What is love? Love is sweet. Love is cheesy. Love is corny. Love is spicy. GALING!” the fan commented on the X app.

Since their debut in 2015, TWICE has won multiple awards and gained fame as a group. Members of the girl group have also attained success as soloists.

Aside from “What Is Love,” some of their popular songs are “More and More,” “Scientist,” “Fancy,” “Feel Special” and “Yes or Yes.”

RELATED: #MOREandMORE TWICE hashtag used to raise national concerns earns approval from fans QR code surprise? Twice’s ‘Talk That Talk’ music video got fans reminiscing 

TWICE is scheduled to perform in the Philippines on September 30 and October 1 at the Philippine Arena in Bulacan as part of their “Ready To Be” World Tour.